Research in Motion's keyboard-equipped smartphone may not seem inherently compelling. But the brilliance of the film — directed by Matt Johnson, who also co-wrote it with Matthew Miller — is that it makes the BlackBerry's journey feel like a genuine tragedy.
It's driven by two dramatically different people: RIM’s co-CEOs Mike Lazaridis, a nebbishy genius of an engineer, and Jim Balsillie, a ruthless and perpetually angry businessman. They struggled on their own, but together were able to rule the mobile industry for more than a decade. And then came the iPhone, which instantly reversed their fortunes.
RIM fell victim to the innovator's dilemma. As described by Harvard professor Clayton Christensen, it's what happens when large and successful companies are entirely focused on iterating on existing products and appeasing customers. That leaves room for a more nimble newcomer to come along and develop something revolutionary that the incumbents could never have imagined.
In this case, it's Apple's iPhone, which lands like a nuclear bomb in the technology world. The film shows Lazaridis and his engineering team watching Steve Jobs' iconic iPhone keynote in disbelief. Lazaridis is the genius protagonist we've seen come up with the idea of a handheld, keyboard-equipped pocket computer that's efficient enough to run on unused, low-bandwidth wireless signals. Even after BlackBerry takes off, we see him have another stroke of inspiration with BlackBerry Messenger, a service that delivered free messaging to RIM's customers at a time when carriers charged 10 cents per SMS text. It was a brilliant maneuver that made BlackBerry users even more loyal, since BBM wasn't accessible on any other device.