Apple User Have Options track You or not track you
Request user authorization to access app-related data for tracking the user or the device. Availability iOS 14.0+ macOS 11.0+ Mac Catalyst 14.0+ tvOS 14.0+
App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites
Safari
Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar. Advertisers can also create a “fingerprint” of your device to target you based on characteristics like your browser configuration, and fonts and plug-ins you’ve installed. To help prevent this, Safari has built-in fingerprinting defense, which shares a simplified system profile with websites you visit. Making it even more difficult for data companies to identify you.
Privacy Report
Your Privacy Report shows you all the cross-site trackers that are being blocked by Intelligent Tracking Prevention in Safari. You can access your report from the Safari toolbar and the Safari start page.
Password monitoring
Safari checks to see whether your saved Keychain passwords have been compromised in data breaches. It uses secure and private cryptographic techniques to regularly check derivations of your passwords against a publicly available list of breached passwords. If Safari identifies a potentially compromised password, your device will notify you. Your password information is never revealed as part of this process — not even to controls
Extension controls
Browser extensions can help you do many things, like saving money on purchases or improving your grammar. However, they can also be used to track you, taking note of what you browse and even what you type. With Safari extension controls, you can grant extensions access to your information just for one day, just for this current website, or always.
Apps
If an app requests access to your photos, you can choose which images you’d like to share without granting access to your entire library. Or if an app wants to add a photo to your library, you can allow it to do so without accessing your photos. You can also choose to grant an app general access to Notifications
Exposure Notifications
Protecting your privacy is at the forefront of COVID-19 notification design. Exposure Notifications use random Bluetooth identifiers that rotate every 10–20 minutes to help prevent tracking. You must choose to turn on the technology, and you can turn it off at any time. The system does not collect your device location, and people who report themselves as positive are not identified by the system to other users or to Apple.
Approximate location
With iOS 14, iPadOS 14, and watchOS 7, you can choose whether apps can see your approximate location — within an area of about 10 square miles — rather than your exact location. So you can use apps to find nearby restaurants or check the local weather without providing more information than you need to.
App tracking
A new app tracking section in Settings lets you easily see which of your apps have been given permission to track you, so you can change your preferences and disable apps from asking in the future. iOS 14.5 and iPadOS 14.5 or later require developers to get your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.